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Your search for "Book-of-the-Month Club." (as subject) and "Advertising."(as subject) returned 6 hits

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Book-of-the-Month Club project : oral history, 1954-1955 [CCOH]
...Book-of-the-Month Club project : oral history, 1954-1955 Transcripts 1,127 pages Sound recording 3 reels The founding and development of the Book-of-the-Month Club from 1926 to 1955. The material...

Oral History content Reminiscences of Maxwell Sackheim, circa 1955 [CCOH]
Project: Book-of-the-Month Club project.
... advertising agency; inception of Book-of-the-Month Club idea; early titles; subscription practices; judges Interviewed by Louis M. Starr Underwritten by the Book-of-the-Month Club Access: Open Copyright...

Oral History content Reminiscences of Warren Lynch, 1955 [CCOH]
Project: Book-of-the-Month Club project.
... selections to Landmark selections; circularizing; space advertising; judges of the Book-of-the-Month Club Interviewed by Louis M. Starr Underwritten by the Book-of-the-Month Club, Inc. Access: Open Copyright...

Oral History content Reminiscences of Warren Lynch, 1955 [CCOH]
Project: Book-of-the-Month Club project.
... University Libraries Forms part of: Book-of-the-Month Club project Publishing executive Education; early experience in advertising; Book-of-the-Month Club: advertising decisions, reputation, book selections...

Oral History content Reminiscences of Maxwell Sackheim, circa 1955 [CCOH]
Project: Book-of-the-Month Club project.
..., Columbia University Libraries Forms part of: Book-of-the-Month Club project Advertising executive, publisher Early career in advertising at J. Walter Thompson and Sears Roebuck; association with Harry...

Oral History content Reminiscences of Allan Ullman : oral history, 1979. [CCOH]
Project: Individual interviews oral history collection.
...: Individual interviews oral history collection Publisher. Book salesman 1931-1934 at Alfred A. Knopf and Company; promotion and publicity at Random House, 1946-1953; assistant vice president, Book-of-the-Month...

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Projects

Book-of-the-Month Club project. (5)

Individual interviews oral history collection. (1)

Names

Lynch, Warren, 1915-1977--Interviews. (2)

Sackheim, Maxwell, 1890-1982--Interviews. (2)

Starr, Louis Morris, 1917-1980, interviewer. (2)

Starr, Louis Morris, 1917-1980, interviewer.--http://id.loc.gov/vocabulary/relators/ivr (2)

Dobkin, Marjorie Housepian, 1923- interviewer.--http://id.loc.gov/vocabulary/relators/ivr (1)

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Subjects

Book clubs (Discussion groups) (6)

Book industries and trade. (6)

Book-of-the-Month Club. (6)

Interviews. (6)

Publishers and publishing--Interviews. (6)

Advertising. (3)

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